EXECUTIVE MEDIA TRAINING

To be an effective company leader, you need to manage your public profile – and with it, your communication. This means understanding, interpreting and performing adeptly across all media platforms in a fast-changing media landscape. With professional media coaching you will learn to identify and explain your organisation’s and personal place in the public eye. We’ll prepare you to be future-ready, help you build strategies for all circumstances and teach you how to effectively respond to disruptions. We are able to work in executive corporate workshops or tailor our input to your individual requirements with one-on-one coaching. It’s time to add mastering the media and reputation management to your executive skill set.
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WRITING AND STRATEGY MASTERCLASS

Getting your client’s or your own brand and messaging into the public eye requires fast, professional and media-savvy deliverables across all media platforms. It also requires proactive, creative, out-of-the-box communication strategies to pierce through the deluge of content out there. We explain how the media works, what publications, broadcasters and influencers are looking for and how to cut through the noise to get noticed.We work closely with writers of all content across all platforms and use the latest thinking to make media releases and marketing materials stand out in public messaging. It’s one of our most popular courses and an eye-opener. It’s the best advice you’ll receive about the current thinking in crafting and delivering content to all audiences.

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CADET JOURNALISM TRAINING

Early entrants to the media and influencer spaces are inexperienced and need seasoned guidance around some of the principles of media production – from how to tell a compelling story, conduct a high-quality interview and ensure that protocols expected of serious journalism and content creation are followed. We go back to basics, teaching interviewing and writing skills, highlighting media ethics and media law and focus on creative, yet effective journalistic conventions and storytelling across several content platforms.

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EXECUTIVE MEDIA TRAINING

Develop essential communication skills, media strategies, and reputation management for effective leadership in a changing media landscape.

WRITING AND STRATEGY MASTERCLASS

CADET JOURNALISM TRAINING

Develop essential communication skills, media strategies, and reputation management for effective leadership in a changing media landscape.

About Us

Headed by two former senior editors and media industry veterans, Clare O’Donoghue and Greg Gordon, whose extensive experience stretches from print and broadcast news to radio, television, magazines and content creation for all platforms.

CLARE O’DONOGHUE

The former editor of Style, Femina, Top Billing and In Style magazines, she started out covering hard news at SAPA before her career had a softer landing in women’s magazines. When she lived and worked in Australia in the mid-90s she won the Australian Society of Magazine Editors award for a gritty reportage in Murdoch Magazine’s newly-launched marie claire. As Content Director at New Media Publishing, Clare was responsible for devising and launching W magazine for Woolworths, Vodacom's digital publication, Vodacom now! and City Press’s lifestyle publication, i magazine. She was also the content director of City Press’s annual “100 World Class South Africans” special edition. Clare ran New Media’s in-house journalism cadet training courses for several years. She has written books, features and edited material and manuscripts in a freelance capacity for several publishers, companies and organisations.

GREG GORDON

One of South Africa's most experienced business, technology and lifestyle journalists, he has worked for National Geographic, City Press, Business Day newspaper, the Financial Mail, London Financial Times, Mail & Guardian, Daily Maverick and many others. Greg was Tech correspondent at The Sunday Times and Business Times for 25 years and was founding editor of Vodacom's consumer magazine with a print run of 1,2 million. He managed its transition to a pioneering online publication. Greg is managing director of The Media List, South Africa’s premier online editorial contacts database and he consults at senior level to top companies on media strategy and training.He is a director of drone companies Dronepix and Sky Guard and Gordon Creative - an online content agency that produces videos, photography and podcasts from studios in the Cape Winelands.

Communications training to make you shine

EXECUTIVE MEDIA TRAINING

WRITING AND STRATEGY MASTERCLASS

CADET JOURNALISM TRAINING

CLARE O’DONOGHUE

GREG GORDON

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